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Centrepoint is a one stop shopping destination that houses: Babyshop, Splash, Lifestyle and Shoe Mart under one roof. Centrepoint has become the number-one family shopping destination across the Middle East. It has been designed to reflect the dynamism and diversity of the brands it represents, and to leverage their brand equity and appeal. The most visible benefit of this convergence has been an enhanced design and a stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumers' perceptions, increasing brand worth and fueling future growth for the group in the mid market retail section. First launched in Kuwait in 2005, Centrepoint already has 138 stores across UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, and Lebanon.