Bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT and 2b bebe brand names. Current Chairman and Founder Manny Mashouf founded Bebe as a San Francisco boutique in 1976, a time when three categories dominated the women's wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering this under represented population of stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality. His concept stuck and Bebe reaped early success. Bebe stores, inc. currently operates 303 stores