Joviality

Joviality’s story began in 2015, in founder Dr. Hadeel Fayek’s kitchen. Struggling with sensitivities and allergies to most commercial brands, Hadeel turned to her M.Sc. in Pharmaceutical Technology and her love for formulation to handcraft natural skin and hair care solutions for herself and her children.

When her formulas transformed, not just skin and hair, but confidence and self-worth, she knew this was more than a passion — it was a calling. In 2016, alongside her sister Rana Fayek and husband Ahmed Shafiek, Joviality was born in Egypt with a bold mission: to redefine beauty with nature-powered formulas, backed by science, and inspired by the power of self-love.